Author Archives: Daniel Arbizu



Daniel Arbizu

As an online marketing and advertising manager for WebandSEM, Daniel has over 7 years creating successful search engine marketing and advertising campaigns on a wide selection of advertising platforms.

Online Advertising – AdWords 101 Ch. 1
in AdWords, Marketing

Online Advertising – AdWords 101 Ch. 1

AdWords 101 Ch.1 Topics of Discussion AdWords vs. Conventional Advertising Ad Structure Ad Extensions Ad Creation Best Practices VS AdWords vs. Conventional Advertising   In the conventional advertising of the past, you would try to blanket your company’s message in an effort to catch a potential customer’s eye. An advertiser would blast out their message through TV, radio, newspapers, magazines, billboards, etc. hoping that the right...

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07 Mar 2016
91% of Smartphone Users Search the Web to Complete a Task
in AdWords, Marketing

91% of Smartphone Users Search the Web to Complete a Task

91% of Smartphone Users Search the Web to Complete a Task When people search the web for how to accomplish a task, they turn to the nearest search engine, which many times happens to be in their pocket. And the largest search engine for “how to’s” is YouTube. As a matter of fact, “how to” searches on YouTube have grown 70% year over year. Millennials...

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09 Feb 2016
Attribution: Strategies For A Cross Channel, Cross-Device World – Transcript
in AdWords, Marketing, SEM - SEO

Attribution: Strategies For A Cross Channel, Cross-Device World – Transcript

The following is a transcript from a Google Partners Hangout. All of the information contained here belongs to Google and is to be used for educational and research purposes only.   Attribution: Strategies For A Cross-Channel, Cross-Device World – AdWords Hangout Transcript   Welcome to today’s Google Partner Hangout on air. My name is Bill Key, and I’m a product manager here at Google for...

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19 Jan 2016
Medical Marketing to Drive More Appointments
in Medical - Doctors - Marketing - Online, SEM - SEO

Medical Marketing to Drive More Appointments

Medical Marketing to Drive More Appointments Are you looking to drive more appointments for your medical practice, but don’t know where to start? You need medical marketing that is focused on getting new patients, and getting old patients to book appointments. What are the best ways to accomplish this? A good way to drive appointments is 3-pronged attack: 1. Search engine marketing 2. Content marketing...

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5
22 Dec 2015
Marketing for Doctors
in Medical - Doctors - Marketing - Online

Marketing for Doctors

Marketing for Doctors What is the best way to reach out to prospective patients in your service region? The best way to find people that are actively looking for your medical services is by using SEM (search engine marketing) through Google AdWords online advertising platform. Google AdWords certified marketing professionals are able to use the advertising interface to isolate ideal consumer audience by utilizing conversion-trigger...

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15 Dec 2015
Cost for Newspaper Ad
in Marketing

Cost for Newspaper Ad

Cost for Newspaper Ad  When considering your cost for newspaper ad, you will want to consider several things: 1. Advertising budget vs. return on investment. Newspapers and magazines are a great way to build brand awareness among select demographics, but not the best at driving action. There are other advertising options that reach a wider and more targeted audience. One of these options is Google AdWords,...

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18 Jan 2015
Medical Marketing
in Medical - Doctors - Marketing - Online

Medical Marketing

Medical Marketing to Acquire More Patients What is the best way to reach people that are actively seeking your services as a medical doctor? The internet. When someone is looking for a doctor, they immediately race to the nearest internet connection to find one. According to recent studies on consumer behavior, over 80% of purchase decisions are made from searching the web, and over 80%...

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15 Jan 2015
Microformats
in SEM - SEO

Microformats

  Microformats   Microformats Microformatting is a great SEO method that identifies the content on your website to the browser . Google, Yahoo, and Bing all accept a universal code schema markup form the W3C. With microformats, schema helps to identify specific items on your page. By being able to tell the browser as much as you can about your website, you have a better...

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14 Jan 2015
Marketing for Dentists
in Medical - Doctors - Marketing - Online

Marketing for Dentists

Marketing for Dentists How to Find Patients For Your Dental Practice Now that you’ve got your dentist office all ready to go, you need patients. So, what’s the best way to reach people in your area that are actively searching for a dentist? Believe it or not, local search advertising. When people are looking for a dentist, they search the web. With proper AdWords Management,...

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12 Jan 2015
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