As an online marketing and advertising manager for WebandSEM, Daniel has over 7 years creating successful search engine marketing and advertising campaigns on a wide selection of advertising platforms.
Everyone knows that just having a website doesn’t mean anything if no one is coming to it. In fact, as a business, there is no point in having a website unless it is converting a goal. Online marketing is used to Create and Increase Conversions conversions. All marketing has a goal. For most this goal is converting prospects into customers. So, it is not surprising that...
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Boulder City is Ideal for Plastic Surgeons If you are a plastic surgeon in Boulder City, Colorado, you know that this is a beautiful place with wealthy people. You’ve worked hard for your education, and now you have found a good home for your practice. There’s only one problem. How do you get the word out? Simple, you use online marketing for plastic surgeons in Boulder...
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How Microdata Helps Sell Products When you use Google Shopping with product listing ads, the information used to match your product with the search query generally comes from your product data feed. Using microdata on your product landing page is another great way to better describe and markup your product information to the search engines. Google Shopping and AdWords also uses this markup to give...
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Christy owns an online company that sales soccer clothing and accessories. She was using AdWords to promote her products. Although she was getting some visitors, she wasn’t seeing very many sales. So, one day Christy was talking to her friend Mary about her frustration. She asked Mary how she had increased sales. Now, Mary is a successful affiliate marketer. Mary started to explain that Christy...
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Have you ever used Google Image Search to look for something that you wanted to buy? Well, you’re not alone. And if you haven’t before, now you can. Google Shopping is now using Shopping Ads (or product listing ads) inside of the image search feature. People looking at images have made it clear that they want this feature by asking Google, “Where can I buy this?”...
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Preventing Accidental Clicks AdWords – You know the feeling when you’re on your mobile device reading, scrolling or using an app and you accidentally click on an ad. Frustrated, you hit the back button trying to recalibrate and find where you were. According to Google, 50% of clicks are accidental. Now AdWords is providing better click prevention to stop this from happening, whether you are...
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VAS – Web and SEM – Social Media Marketing Veterans Adjusting School (VAS) is the premiere trade school for catastrophic (CAT) insurance adjuster training. With a 100% graduation rate and 96% job placement rate, VAS is VA approved for veteran tuition assistance. As a leading CAT adjuster training school, VAS has hired Web and SEM to promote their stellar brand through social media. Web and...
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Businesses and advertisers that advertise product listing ads on the Google Shopping network know that data feed specifications are essential to your campaign’s success. From taxonomy classification to machine part numbers, you have to be extremely accurate. That is why Merchant Center is now offering Feed Rules in order to assure advertisers their feed is Google Shopping compliant. Feed Rules is a new self-service tool...
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AdWords Is Rolling Out Bumper Ads Bumper Ads The data is in. People love video. They want to consume their content without having to do much. YouTube is the second largest search engine after Google. Watching how-to’s have replaced reading and research. Last year mobile overtook desktop in internet usage. With mobile devices taking over and people’s patience diminishing, short and concise videos are the...
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After building a great relationship between Danny Hale of Web and SEM and Justin Dehmer of 1 Pitch Warrior, the 2 companies have decided to create a partnership to promote the 1PW baseball training program and other Justin Dehmer books / products (including best-seller “1PW” book). The great relationship was formed when Web and Sem was commissioned to build coach Dehmer’s website. The website build...
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