Medical Marketing to Drive More Appointments

Are you looking to drive more appointments for your medical practice, but don’t know where to start? You need medical marketing that is focused on getting new patients, and getting old patients to book appointments. What are the best ways to accomplish this? A good way to drive appointments is 3-pronged attack: 1. Search engine marketing 2. Content marketing 3. Email marketing.

1. Search Engine Marketing

Is Search Engine Marketing Expensive?

Well, if you aren’t using Google AdWords Certified search engine marketing specialist, you might just be throwing your money at the web hoping an ad finds the right person. However, if you are using an AdWords Certified agency, you can position your medical practice in front of patients looking to book appointments while achieving an excellent return on marketing investment. This can all be done through in-depth industry analysis, customer analysis, web keyword marketing analysis,  and Geo-targeting (to display your ads to patients in your service region).

2. Content Marketing

By distributing content (medical tips, how your practice works, etc.), you can build a following and authority on search engines as an expert in your field. By doing this you can use a newsletter signup form in order to build an email list.By distributing content (i.e. medical tips, how your practice works, etc.), you can build a following and authority on search engines as an expert in your field. By doing this you can use a newsletter signup form in order to build an email list. The knowledgeable content you distribute on your website acts as a lure to interested parties. Even if the people who are engaging your content are not in your service area, you become an authority.

It is essential that your medical practice is listed on Google My Business. This will show you business in local search results when people search for medical relevant businesses. Combine this with your content authority on the web and you will begin grow your rank in local search results and make your SEM strategy exponentially more effective. By distributing content (medical tips, how your practice works, etc.), you can build a following and authority on search engines as an expert in your field. By doing this you can use a newsletter signup form in order to build an email list.

3. Email Marketing

Believe it or not, email marketing can be one of the most effective way to drive patient appointment bookings. Some clients have been apprehensive about email marketing. However, in our experience at WebandSEM, we have seen significant returns for our doctors when using focused email strategies. During the market research and analysis phase we will profile your ideal customer and begin to cater efforts to grow a list of emails to serve your advertising message to these customers.

Contact Google AdWords Certified – WebandSEM – to drive more patients and appointments for your medical practice.