Microdata for Product Landing Pages With Product Listing Ads

Microdata for Product Landing Pages With Product Listing Ads


How Microdata Helps Sell Products

When you use Google Shopping with product listing ads, the information used to match your product with the search query generally comes from your product data feed. Using microdata on your product landing page is another great way to better describe and markup your product information to the search engines. Google Shopping and AdWords also uses this markup to give better results to customers searching products online.

Microdata or microformats are listed on the website schema.org. You can find many ways to identify to the search engines about the information listed on your website for better indexing. The more descriptive the information you give to the search engines, the better they can display your content to the people searching what you have to offer them. You can identify books, movies, products, etc.

AdWords blog has provided an example of what it should look like in the following code snippet:

Schema.org microdata example
<div itemscope itemtype=”http://schema.org/Product”>
<span itemprop=”name”>Google Nexus 7</span>
<meta itemprop=”gtin14″ content=”00886227537143″ />
<meta itemprop=”sku” content=”abc123″ />

<div itemprop=”offers” itemscope itemtype=”http://schema.org/Offer”>
<meta itemprop=”priceCurrency” content=”USD” />$
<span itemprop=”price”>229.95</span>
<meta itemprop=”itemCondition” itemtype=”http://schema.org/OfferItemCondition” content=”http://schema.org/NewCondition”/>New
<meta itemprop=”availability” content=”http://schema.org/InStock”/>Available online

The first itemscope itemtype calls the webpage that contains the stored properties to define your product. The itemprop’s are the defining characteristics of the product such as name, gtin, sku, and so on.

The itemprop and itemscope offer should be nested inside of the div tag that calls the product itemscope and itemtype. This should include currency, price, condition, availability, etc. as is shown in the code example above.

Although this requires extra coding, it is an excellent way to get more descriptive products. As it is more defined, your products will be shown to more people that are searching exactly what you are trying to sell.

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As an online marketing and advertising manager for WebandSEM, Daniel has over 7 years creating successful search engine marketing and advertising campaigns on a wide selection of advertising platforms.

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