Expanded Text Ads Only – AdWords

Expanded Text Ads Only – AdWords

Expanded Text Ads Only – AdWords

online-advertising-adwords-text-adsAs of January 31, 2017, standard text ads will no longer be available to create and edit. You will only have the option of using expanded text ads in your AdWords account. If you are already running standard text ads in your campaign, they will still run. However, you may want to create expanded text ad versions of these as the majority of case studies show increased click-through-rates when using the expanded versions.

Expanded text ads give you more room for the headline and increase the space and character limit to describe what you are advertising. Apartments.com has seen CTR increases of 10% and 15% switching from standard over to expanded.

You will still have the option to pause and enable the old standard text ads if you wish to continue running them. However, historical data shows that you can get more out of your campaign by making the switch and expanding the size of your ad on-screen.

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As an online marketing and advertising manager for WebandSEM, Daniel has over 7 years creating successful search engine marketing and advertising campaigns on a wide selection of advertising platforms.

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