91% of Smartphone Users Search the Web to Complete a Task
91% of Smartphone Users Search the Web to Complete a Task
When people search the web for how to accomplish a task, they turn to the nearest search engine, which many times happens to be in their pocket. And the largest search engine for “how to’s” is YouTube. As a matter of fact, “how to” searches on YouTube have grown 70% year over year. Millennials in particular, with 67%, believe that they can find how to content on anything they want to learn.
This makes YouTube a prime advertising platform for brand positioning. By providing the help that your customers are looking for in their time of need, you place your brand in front of the right eyes at the right time. Learn more at Think With Google.
Looking to target your audience on the web? Click Here
Daniel Arbizu
As an online marketing and advertising manager for WebandSEM, Daniel has over 7 years creating successful search engine marketing and advertising campaigns on a wide selection of advertising platforms.
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