Boulder City AdWords Specialists
Boulder City AdWords Specialists
Boulder City, Colorado is a special place with unique people. The college provides a fun and youthful atmosphere. As an industrial hub, it’s a great place for businesses to thrive. So, how are people finding your business in Boulder? If you aren’t advertising on Google then they probably aren’t. That’s why if you want to succeed, it’s a good idea to find Boulder City AdWords specialists.
When it comes to online marketing and AdWords, advertising that reaches people in one region might not appeal to people in another. This is especially true when it comes to customers in Boulder City. That’s why it is essential to deal with Boulder City AdWords specialists that have experience reaching the right target audience in your business service region.
Google My Business
One of the first vital steps to having a presence on the search engine is to create and verify your Google My Business page. Once your page is verified, when people search your business it will show up in search with a Google Map with directions, phone number, business hours, and more. A Google Partner AdWords specialist will be able to help you set this up. Once your Google My Business page is setup, you will be able to add it to your locations extension in your AdWords campaigns.
Business Objectives – Conversions
For most Boulder City companies, leads and sales are your main business objectives. When someone completes a goal on your website that directly connects with a sale, it is a conversion. A good example of a conversion is a form submission where the prospective customer gives you an email or phone # for you to directly sell to them. Every aspect of your website and online marketing strategies should be about driving conversions.
Conversion Driven Actions
You will also want to ensure your Boulder City AdWords specialists are using analytics with conversion tracking. It is important to identify the keywords, ads, times of day, devices, etc. that are driving leads and sales. You want to focus your efforts on what is working and move your advertising budget and energy away from what is not working.
AdWords A/B Testing
Many people think that they know what works and that it’s the only way. The truth is that you never know what will work best until you test it. That is why good Boulder City AdWords specialists will use AdWords A/B testing to constantly improve your marketing message toward conversion driven results.
Boulder City Google AdWords Certified Specialists
AdWords is a big platform with many nuances. It is a good idea to make sure that the specialists that you hire are AdWords certified for 1) AdWords fundamentals 2) Search 3) Display 4) Mobile 5) Video 6) Shopping and 7) Google Analytics. Web and SEM is a Google Partner with AdWords certified specialists dedicated to driving leads and sales for their clients. Web and SEM has a strong history of creating successful online marketing strategies and campaigns. Contact Web and SEM for your online marketing needs.
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[…] After auditing many AdWords campaigns, I have seen low-performing marketing agencies that are not doing one of the most important Google AdWords best practices for search marketing. It is always a best practice to ensure that your entire online marketing strategy is centered around your business goals and that the path to acquisition is relevant through each step. This means that the keyword, ad, and landing page (content) are relevant to each other and are all geared toward driving these goals. If someone searches for the term “Boulder City 10 Speed Bikes,” you would want your keyword to be relevant to that term with an ad about 10-speed bikes in Boulder, and a landing page with 10-speed bikes showing how they can purchase them from your business in Boulder City. […]