Online Advertising – AdWords 101 Ch. 1

AdWords 101 Ch.1 Topics of Discussion AdWords vs. Conventional Advertising Ad Structure Ad Extensions Ad Creation Best Practices VS AdWords vs. Conventional Advertising   In the conventional advertising of the past, you would try to blanket your company’s message in an effort to catch a potential customer’s eye. An advertiser would blast out their message through TV, radio, newspapers, magazines, billboards, etc. hoping that the right...

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