Online Marketing in Boulder City

Boulder City is a unique and wonderful place for a business to succeed. However, without an online marketing strategy, your business is missing out on sales. Online marketing in Boulder City is an excellent source of customer acquisition. When applied correctly, online marketing can significantly increase your investment return.

 

Online Customer Targeting

Online marketing allows businesses the ability to target consumers like no other form of marketing. By utilizing search engine platforms like AdWords and Bing Ads, you can reach people who are actively searching for your products / services. Social media platforms like Facebook and LinkedIn, allow you to target people that fit your buyer persona to a granular level.

The Right Place At the Right Time

A compelling advertisement presented at just the right moment can connect your business with your core customer. Online marketing works much like a Boulder City billboard that only displays to people that you have already pre-qualified.

Search ads help you reach people searching the web at their moment of need. Display ads reach 90% of websites online, allowing you to target users that only use specific websites & applications. Video ads let you target people who are watching specific YouTube videos, channels, categories, and more. Remarketing allows you to target people that have already visited your website and deliver custom messages.

Landing Page Optimization

Every online marketing strategy should be focused on converting a goal. This could be a sale, lead sign up, phone call, etc. After a user clicks on your ad, they are directed to your landing page. The landing page should be optimized to converting your online goal.

Landing page optimization is the science of increasing goal conversion for your Boulder City online marketing strategy. This involves eye tracking, color influencing, keyword optimized search terms, and other proven techniques to increase conversions.

Conversion Funnel, Analytics and Conversion Tracking

As users travel from your advertisement, they follow a conversion funnel that leads to customer acquisition. You should apply analytics and conversion tracking to your website to be able to see where your traffic is coming from, what methods lead to a conversion, and where people fall off. You can use this knowledge to shift resources to what works and improve/ eliminate the strategies that don’t.

Find Out How Web and SEM can help your Online Marketing in Boulder City