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Microformats

Microformats
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14 Jan 2015
in SEM - SEO
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Microformats

 


Microformats

Microformatting is a great SEO method that identifies the content on your website to the browser . Google, Yahoo, and Bing all accept a universal code schema markup form the W3C. With microformats, schema helps to identify specific items on your page. By being able to tell the browser as much as you can about your website, you have a better chance of showing up in results for your content. Here is an example using microformats.

Here is the original:

<div>

<p>

Sparky is my dog. He’s a 200 pound rotwiller that likes to bite. Here is his picture,<img scr=”Sparky_pic.jpeg”>and here is his facebook <a href=”http://www.sparkys-facebook-page.com”>page</a>.
</p>
</div>

Now here it is with schema markup:

<div itemscope itemtype=”http://www.schema.org/Thing”>

<p>
<span itemprop=”name”>Sparky</span>is my dog. <span itemprop=”description”>He’s a 200 pound rotwiller that likes to bite</span>.Here is his picture, <span itemprop=”image”><img scr=”Sparky_pic.jpeg”></span>and here is his facebook <a href=”http://www.sparkys-facebook-page.com” itemprop=”url” >page</ a>.
</p>
</div>

The itemscope specifies an item within the div tags. The itemtype specifies what item you are talking about (in this case thing). You can find a listed schema vocabulary at schema.org. So now you have told the browser that a specific item in the div is a thing with: itemtype=”http://www.schema.org/thing”. You can use the itemprop tag to expand on the properties of this specific thing. In this case the things name is Sparky, it has a description, a picture, and a link to his facebook page. Now the browser knows more information about the content you are trying to display, which boosts your visibility. When the search engine has more information about your content it can index it faster and bring better results (higher page rank). There is a great vocabulary set available at schema.org. It is important to note that if you specify an item type on schema.org, it inherets the parents properties. For instance a book is also a creativework which is also a thing.You can use all the properties from those types as well. In order to test to make sure your microformats are done correctly, you will want to use the Google rich snippets testing tool, or Live Microdata.
Using microformats to markup your web page is a great way to boost your browser indexing.

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As an online marketing and advertising manager for WebandSEM, Daniel has over 7 years creating successful search engine marketing and advertising campaigns on a wide selection of advertising platforms.

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