AdWords Is Preventing Accidental Clicks On Mobile
Preventing Accidental Clicks AdWords – You know the feeling when you’re on your mobile device reading, scrolling or using an app and you accidentally click on an ad. Frustrated, you hit the back button trying to recalibrate and find where you were. According to Google, 50% of clicks are accidental. Now AdWords is providing better click prevention to stop this from happening, whether you are...
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Google Merchant Feed Rules Streamline Product Data Feed Process
Businesses and advertisers that advertise product listing ads on the Google Shopping network know that data feed specifications are essential to your campaign’s success. From taxonomy classification to machine part numbers, you have to be extremely accurate. That is why Merchant Center is now offering Feed Rules in order to assure advertisers their feed is Google Shopping compliant. Feed Rules is a new self-service tool...
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AdWords Introduces Bumper Ads
AdWords Is Rolling Out Bumper Ads Bumper Ads The data is in. People love video. They want to consume their content without having to do much. YouTube is the second largest search engine after Google. Watching how-to’s have replaced reading and research. Last year mobile overtook desktop in internet usage. With mobile devices taking over and people’s patience diminishing, short and concise videos are the...
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Web and SEM Partners With 1 Pitch Warrior
After building a great relationship between Danny Hale of Web and SEM and Justin Dehmer of 1 Pitch Warrior, the 2 companies have decided to create a partnership to promote the 1PW baseball training program and other Justin Dehmer books / products (including best-seller “1PW” book). The great relationship was formed when Web and Sem was commissioned to build coach Dehmer’s website. The website build...
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Attribution: Strategies For A Cross Channel, Cross-Device World – Transcript
The following is a transcript from a Google Partners Hangout. All of the information contained here belongs to Google and is to be used for educational and research purposes only. Attribution: Strategies For A Cross-Channel, Cross-Device World – AdWords Hangout Transcript Welcome to today’s Google Partner Hangout on air. My name is Bill Key, and I’m a product manager here at Google for...
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Medical Marketing to Drive More Appointments
Medical Marketing to Drive More Appointments Are you looking to drive more appointments for your medical practice, but don’t know where to start? You need medical marketing that is focused on getting new patients, and getting old patients to book appointments. What are the best ways to accomplish this? A good way to drive appointments is 3-pronged attack: 1. Search engine marketing 2. Content marketing...
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Microformats
Microformats Microformats Microformatting is a great SEO method that identifies the content on your website to the browser . Google, Yahoo, and Bing all accept a universal code schema markup form the W3C. With microformats, schema helps to identify specific items on your page. By being able to tell the browser as much as you can about your website, you have a better...
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