As an online marketing and advertising manager for WebandSEM, Daniel has over 7 years creating successful search engine marketing and advertising campaigns on a wide selection of advertising platforms.
Hi, Daniel from Web and SEM here. Today we’re going to be talking about the search terms report and how they can help your AdWords campaign. So, first of all, search terms are the queries that the user will type into the browser (the search engine) to bring up your ads (which are triggered by your keywords). So it will respond to your keywords. Now,...
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What Is Remarketing? Daniel from Web and SEM here. Today we’re going to be talking about remarketing. So, what is remarketing? Let’s say that you want to serve ads to people that have already visited your website or application. Well, that’s exactly what remarketing does. It’s a great way for you to re-engage your brand with people that have shown interest by visiting your website...
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Search Engine Marketing In Colorado Colorado is a unique place that acts as an industrial hub connecting the East to the West. With so many companies competing in the same market space, it is essential to make your brand stand out to your prospective customers. So, what is the best way to find customers for your business? Search engine marketing in Colorado is the most effective...
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How to Get Patients to Your Medical Practice So, you’re a great doctor and now you have your own medical practice. Excellent, but now you need to spread the word in order to start treating patients. What is the best way to reach people who are seeking your services and get more patients to your medical practice? When people are seeking doctors, they go straight...
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5 Ways to Increase Website Clicks You have a great business with a great website. Now, you’re probably asking yourself, “How do I get people to my site?” That’s why we’ve shared this guide of 5 ways to increase website clicks by targeted prospects to generate sales conversions. 1. Blog When people search the web, they are typically looking to be informed or entertained. The...
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What’s the best way to reach potential patients for your medical practice? Web marketing for doctors can target people that are actively searching for your medical services that live in your targeted service region. With SEM (search engine marketing), you only pay for people that have shown enough interest in your practice to have searched and clicked on your advertisement. Web Marketing Search engine marketing,...
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Online Marketing in Boulder City Boulder City is a unique and wonderful place for a business to succeed. However, without an online marketing strategy, your business is missing out on sales. Online marketing in Boulder City is an excellent source of customer acquisition. When applied correctly, online marketing can significantly increase your investment return. Online Customer Targeting Online marketing allows businesses the ability to...
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5 Things You Need To Know About Online Marketing 1 Keyword Research – Building AdGroups The first thing you’re going to want to do is to build Adgroups. These are sets of similar keywords that you can build custom ads for. For example, if you run a bakery, you might want to set separate Adgroups for doughnuts, cakes, pies, and so on. Using your keyword...
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Online Customer Acquisition If you’re a business, then chances are you have a website. But, what is your website doing for you? If you aren’t directing targeted traffic to your website, then the chances are that it’s not doing much. So how do you achieve online customer acquisition? Online Marketing You must pay for online marketing if you plan on being serious about customer acquisition....
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When a potential patient is looking for medical care, they turn to the internet. When a local Boulder City resident is looking for medical care, are you showing up in the results? That’s where medical marketing online comes in. Online marketing lets you target prospective patients that are actively seeking your medical services on the web. Local marketing targets people who live in a specific...
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