Online Advertising
Online Advertising Online Advertising – No matter what you’re selling, the people looking for your products or services are searching online. Whether it’s on their phone, tablet, laptop, or computer; people use the information superhighway to find what they’re looking for. What’s more, is that most people generally don’t make it past the first page on the search engine results pages or SERP’s. So, how...
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5 Ways to Increase Website Clicks
5 Ways to Increase Website Clicks You have a great business with a great website. Now, you’re probably asking yourself, “How do I get people to my site?” That’s why we’ve shared this guide of 5 ways to increase website clicks by targeted prospects to generate sales conversions. 1. Blog When people search the web, they are typically looking to be informed or entertained. The...
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Web Marketing For Doctors
What’s the best way to reach potential patients for your medical practice? Web marketing for doctors can target people that are actively searching for your medical services that live in your targeted service region. With SEM (search engine marketing), you only pay for people that have shown enough interest in your practice to have searched and clicked on your advertisement. Web Marketing Search engine marketing,...
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Online Advertising – AdWords 101 Ch. 1
AdWords 101 Ch.1 Topics of Discussion AdWords vs. Conventional Advertising Ad Structure Ad Extensions Ad Creation Best Practices VS AdWords vs. Conventional Advertising In the conventional advertising of the past, you would try to blanket your company’s message in an effort to catch a potential customer’s eye. An advertiser would blast out their message through TV, radio, newspapers, magazines, billboards, etc. hoping that the right...
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Attribution: Strategies For A Cross Channel, Cross-Device World – Transcript
The following is a transcript from a Google Partners Hangout. All of the information contained here belongs to Google and is to be used for educational and research purposes only. Attribution: Strategies For A Cross-Channel, Cross-Device World – AdWords Hangout Transcript Welcome to today’s Google Partner Hangout on air. My name is Bill Key, and I’m a product manager here at Google for...
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