Online Marketing For Plastic Surgeons In Boulder City
Boulder City is Ideal for Plastic Surgeons If you are a plastic surgeon in Boulder City, Colorado, you know that this is a beautiful place with wealthy people. You’ve worked hard for your education, and now you have found a good home for your practice. There’s only one problem. How do you get the word out? Simple, you use online marketing for plastic surgeons in Boulder...
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Microdata for Product Landing Pages With Product Listing Ads
How Microdata Helps Sell Products When you use Google Shopping with product listing ads, the information used to match your product with the search query generally comes from your product data feed. Using microdata on your product landing page is another great way to better describe and markup your product information to the search engines. Google Shopping and AdWords also uses this markup to give...
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How Christy Increased Sales By Over 230%
Christy owns an online company that sales soccer clothing and accessories. She was using AdWords to promote her products. Although she was getting some visitors, she wasn’t seeing very many sales. So, one day Christy was talking to her friend Mary about her frustration. She asked Mary how she had increased sales. Now, Mary is a successful affiliate marketer. Mary started to explain that Christy...
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Google Shopping Ads Now Showing In Google Image Search
Have you ever used Google Image Search to look for something that you wanted to buy? Well, you’re not alone. And if you haven’t before, now you can. Google Shopping is now using Shopping Ads (or product listing ads) inside of the image search feature. People looking at images have made it clear that they want this feature by asking Google, “Where can I buy this?”...
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AdWords Is Preventing Accidental Clicks On Mobile
Preventing Accidental Clicks AdWords – You know the feeling when you’re on your mobile device reading, scrolling or using an app and you accidentally click on an ad. Frustrated, you hit the back button trying to recalibrate and find where you were. According to Google, 50% of clicks are accidental. Now AdWords is providing better click prevention to stop this from happening, whether you are...
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Google Merchant Feed Rules Streamline Product Data Feed Process
Businesses and advertisers that advertise product listing ads on the Google Shopping network know that data feed specifications are essential to your campaign’s success. From taxonomy classification to machine part numbers, you have to be extremely accurate. That is why Merchant Center is now offering Feed Rules in order to assure advertisers their feed is Google Shopping compliant. Feed Rules is a new self-service tool...
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AdWords Introduces Bumper Ads
AdWords Is Rolling Out Bumper Ads Bumper Ads The data is in. People love video. They want to consume their content without having to do much. YouTube is the second largest search engine after Google. Watching how-to’s have replaced reading and research. Last year mobile overtook desktop in internet usage. With mobile devices taking over and people’s patience diminishing, short and concise videos are the...
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Online Advertising – AdWords 101 Ch. 1
AdWords 101 Ch.1 Topics of Discussion AdWords vs. Conventional Advertising Ad Structure Ad Extensions Ad Creation Best Practices VS AdWords vs. Conventional Advertising In the conventional advertising of the past, you would try to blanket your company’s message in an effort to catch a potential customer’s eye. An advertiser would blast out their message through TV, radio, newspapers, magazines, billboards, etc. hoping that the right...
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91% of Smartphone Users Search the Web to Complete a Task
91% of Smartphone Users Search the Web to Complete a Task When people search the web for how to accomplish a task, they turn to the nearest search engine, which many times happens to be in their pocket. And the largest search engine for “how to’s” is YouTube. As a matter of fact, “how to” searches on YouTube have grown 70% year over year. Millennials...
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AdWord Rolls Out iOS App
AdWord Rolls Out iOS App Now you can perform most AdWords functions using your iPhone from just about anywhere with the iOS application. Check out the AdWords Blog to find out more.