AdWords Changes Daily Budgets
AdWords Changes Daily Budgets Google AdWords recently announced that it will change how they will handle advertisers budgets on a day to day basis. Their tweet notified advertisers on AdWords, “To help you hit your advertising goals, your campaigns can now spend up to twice your average daily budget.” That’s right twice the daily budget! And it’s not optional. However, though the tweet doesn’t mention,...
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6 Tips To Boost Under-Performing AdWords Campaigns
6 Tips To Boost Under-Performing AdWords Campaigns Do AdWords campaigns that don’t meet your expectations make you anxious? When you plunge into the analytics to realize what’s keeping your campaign from high returns, you won’t just increase profitable understanding, you’ll likewise begin to improve your record for development as opposed to closing it down. Maintain a strategic distance from this torment and change the underachieving...
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AdWords – Google Partner In Boulder City
Google Partner In Boulder City Colorado locals all know that Boulder City is unlike anywhere else on Earth. The people here move to the beat of their own drum and don’t conform to society’s norms. Internet search trends that are normal in other parts of the country are not necessarily the same here. That’s just one reason why it is essential to hire a local...
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Expanded Text Ads Only – AdWords
Expanded Text Ads Only – AdWords As of January 31, 2017, standard text ads will no longer be available to create and edit. You will only have the option of using expanded text ads in your AdWords account. If you are already running standard text ads in your campaign, they will still run. However, you may want to create expanded text ad versions of these...
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Search Terms Report – AdWords
Hi, Daniel from Web and SEM here. Today we’re going to be talking about the search terms report and how they can help your AdWords campaign. So, first of all, search terms are the queries that the user will type into the browser (the search engine) to bring up your ads (which are triggered by your keywords). So it will respond to your keywords. Now,...
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How Christy Increased Sales By Over 230%
Christy owns an online company that sales soccer clothing and accessories. She was using AdWords to promote her products. Although she was getting some visitors, she wasn’t seeing very many sales. So, one day Christy was talking to her friend Mary about her frustration. She asked Mary how she had increased sales. Now, Mary is a successful affiliate marketer. Mary started to explain that Christy...
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Google Shopping Ads Now Showing In Google Image Search
Have you ever used Google Image Search to look for something that you wanted to buy? Well, you’re not alone. And if you haven’t before, now you can. Google Shopping is now using Shopping Ads (or product listing ads) inside of the image search feature. People looking at images have made it clear that they want this feature by asking Google, “Where can I buy this?”...
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AdWords Is Preventing Accidental Clicks On Mobile
Preventing Accidental Clicks AdWords – You know the feeling when you’re on your mobile device reading, scrolling or using an app and you accidentally click on an ad. Frustrated, you hit the back button trying to recalibrate and find where you were. According to Google, 50% of clicks are accidental. Now AdWords is providing better click prevention to stop this from happening, whether you are...
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AdWords Introduces Bumper Ads
AdWords Is Rolling Out Bumper Ads Bumper Ads The data is in. People love video. They want to consume their content without having to do much. YouTube is the second largest search engine after Google. Watching how-to’s have replaced reading and research. Last year mobile overtook desktop in internet usage. With mobile devices taking over and people’s patience diminishing, short and concise videos are the...
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Online Advertising – AdWords 101 Ch. 1
AdWords 101 Ch.1 Topics of Discussion AdWords vs. Conventional Advertising Ad Structure Ad Extensions Ad Creation Best Practices VS AdWords vs. Conventional Advertising In the conventional advertising of the past, you would try to blanket your company’s message in an effort to catch a potential customer’s eye. An advertiser would blast out their message through TV, radio, newspapers, magazines, billboards, etc. hoping that the right...
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