Online Advertising – AdWords 101 Ch. 1
AdWords 101 Ch.1 Topics of Discussion AdWords vs. Conventional Advertising Ad Structure Ad Extensions Ad Creation Best Practices VS AdWords vs. Conventional Advertising In the conventional advertising of the past, you would try to blanket your company’s message in an effort to catch a potential customer’s eye. An advertiser would blast out their message through TV, radio, newspapers, magazines, billboards, etc. hoping that the right...
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91% of Smartphone Users Search the Web to Complete a Task
91% of Smartphone Users Search the Web to Complete a Task When people search the web for how to accomplish a task, they turn to the nearest search engine, which many times happens to be in their pocket. And the largest search engine for “how to’s” is YouTube. As a matter of fact, “how to” searches on YouTube have grown 70% year over year. Millennials...
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AdWord Rolls Out iOS App
AdWord Rolls Out iOS App Now you can perform most AdWords functions using your iPhone from just about anywhere with the iOS application. Check out the AdWords Blog to find out more.
Attribution: Strategies For A Cross Channel, Cross-Device World – Transcript
The following is a transcript from a Google Partners Hangout. All of the information contained here belongs to Google and is to be used for educational and research purposes only. Attribution: Strategies For A Cross-Channel, Cross-Device World – AdWords Hangout Transcript Welcome to today’s Google Partner Hangout on air. My name is Bill Key, and I’m a product manager here at Google for...
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Medical Marketing to Drive More Appointments
Medical Marketing to Drive More Appointments Are you looking to drive more appointments for your medical practice, but don’t know where to start? You need medical marketing that is focused on getting new patients, and getting old patients to book appointments. What are the best ways to accomplish this? A good way to drive appointments is 3-pronged attack: 1. Search engine marketing 2. Content marketing...
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Marketing for Doctors
Marketing for Doctors What is the best way to reach out to prospective patients in your service region? The best way to find people that are actively looking for your medical services is by using SEM (search engine marketing) through Google AdWords online advertising platform. Google AdWords certified marketing professionals are able to use the advertising interface to isolate ideal consumer audience by utilizing conversion-trigger...
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Cost for Newspaper Ad
Cost for Newspaper Ad When considering your cost for newspaper ad, you will want to consider several things: 1. Advertising budget vs. return on investment. Newspapers and magazines are a great way to build brand awareness among select demographics, but not the best at driving action. There are other advertising options that reach a wider and more targeted audience. One of these options is Google AdWords,...
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Medical Marketing
Medical Marketing to Acquire More Patients What is the best way to reach people that are actively seeking your services as a medical doctor? The internet. When someone is looking for a doctor, they immediately race to the nearest internet connection to find one. According to recent studies on consumer behavior, over 80% of purchase decisions are made from searching the web, and over 80%...
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Microformats
Microformats Microformats Microformatting is a great SEO method that identifies the content on your website to the browser . Google, Yahoo, and Bing all accept a universal code schema markup form the W3C. With microformats, schema helps to identify specific items on your page. By being able to tell the browser as much as you can about your website, you have a better...
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Marketing for Dentists
Marketing for Dentists How to Find Patients For Your Dental Practice Now that you’ve got your dentist office all ready to go, you need patients. So, what’s the best way to reach people in your area that are actively searching for a dentist? Believe it or not, local search advertising. When people are looking for a dentist, they search the web. With proper AdWords Management,...
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