Marketing


Google Merchant Feed Rules Streamline Product Data Feed Process

Google Merchant Feed Rules Streamline Product Data Feed Process

Businesses and advertisers that advertise product listing ads on the Google Shopping network know that data feed specifications are essential to your campaign’s success. From taxonomy classification to machine part numbers, you have to be extremely accurate. That is why Merchant Center is now offering Feed Rules in order to assure advertisers their feed is Google Shopping compliant. Feed Rules is a new self-service tool...

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Web and SEM Partners With 1 Pitch Warrior

Web and SEM Partners With 1 Pitch Warrior

After building a great relationship between Danny Hale of Web and SEM and Justin Dehmer of 1 Pitch Warrior, the 2 companies have decided to create a partnership to promote the 1PW baseball training program and other Justin Dehmer books / products (including  best-seller “1PW” book). The great relationship was formed when Web and Sem was commissioned to build coach Dehmer’s website. The website build...

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Online Advertising – AdWords 101 Ch. 1

Online Advertising – AdWords 101 Ch. 1

AdWords 101 Ch.1 Topics of Discussion AdWords vs. Conventional Advertising Ad Structure Ad Extensions Ad Creation Best Practices VS AdWords vs. Conventional Advertising   In the conventional advertising of the past, you would try to blanket your company’s message in an effort to catch a potential customer’s eye. An advertiser would blast out their message through TV, radio, newspapers, magazines, billboards, etc. hoping that the right...

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91% of Smartphone Users Search the Web to Complete a Task

91% of Smartphone Users Search the Web to Complete a Task

91% of Smartphone Users Search the Web to Complete a Task When people search the web for how to accomplish a task, they turn to the nearest search engine, which many times happens to be in their pocket. And the largest search engine for “how to’s” is YouTube. As a matter of fact, “how to” searches on YouTube have grown 70% year over year. Millennials...

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AdWord Rolls Out iOS App

AdWord Rolls Out iOS App

AdWord Rolls Out iOS App Now you can perform most AdWords functions using your iPhone from just about anywhere with the iOS application. Check out the AdWords Blog to find out more.


Attribution: Strategies For A Cross Channel, Cross-Device World – Transcript

Attribution: Strategies For A Cross Channel, Cross-Device World – Transcript

The following is a transcript from a Google Partners Hangout. All of the information contained here belongs to Google and is to be used for educational and research purposes only.   Attribution: Strategies For A Cross-Channel, Cross-Device World – AdWords Hangout Transcript   Welcome to today’s Google Partner Hangout on air. My name is Bill Key, and I’m a product manager here at Google for...

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Cost for Newspaper Ad

Cost for Newspaper Ad

Cost for Newspaper Ad  When considering your cost for newspaper ad, you will want to consider several things: 1. Advertising budget vs. return on investment. Newspapers and magazines are a great way to build brand awareness among select demographics, but not the best at driving action. There are other advertising options that reach a wider and more targeted audience. One of these options is Google AdWords,...

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