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How Christy Increased Sales By Over 230%

How Christy Increased Sales By Over 230%

Christy owns an online company that sales soccer clothing and accessories. She was using AdWords to promote her products. Although she was getting some visitors, she wasn’t seeing very many sales. So, one day Christy was talking to her friend Mary about her frustration. She asked Mary how she had increased sales. Now, Mary is a successful affiliate marketer. Mary started to explain that Christy...

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Google Shopping Ads Now Showing In Google Image Search

Have you ever used Google Image Search to look for something that you wanted to buy? Well, you’re not alone. And if you haven’t before, now you can. Google Shopping is now using Shopping Ads (or product listing ads) inside of the image search feature. People looking at images have made it clear that they want this feature by asking Google, “Where can I buy this?”...

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AdWords Is Preventing Accidental Clicks On Mobile

AdWords Is Preventing Accidental Clicks On Mobile

Preventing Accidental Clicks AdWords – You know the feeling when you’re on your mobile device reading, scrolling or using an app and you accidentally click on an ad. Frustrated, you hit the back button trying to recalibrate and find where you were. According to Google, 50% of clicks are accidental. Now AdWords is providing better click prevention to stop this from happening, whether you are...

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Veterans Adjusting School Hires Web and SEM for Social Media Marketing

Veterans Adjusting School Hires Web and SEM for Social Media Marketing

VAS – Web and SEM – Social Media Marketing Veterans Adjusting School (VAS) is the premiere trade school for catastrophic (CAT) insurance adjuster training. With a 100% graduation rate and 96% job placement rate, VAS is VA approved for veteran tuition assistance. As a leading CAT adjuster training school, VAS has hired Web and SEM to promote their stellar brand through social media. Web and...

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Google Merchant Feed Rules Streamline Product Data Feed Process

Google Merchant Feed Rules Streamline Product Data Feed Process

Businesses and advertisers that advertise product listing ads on the Google Shopping network know that data feed specifications are essential to your campaign’s success. From taxonomy classification to machine part numbers, you have to be extremely accurate. That is why Merchant Center is now offering Feed Rules in order to assure advertisers their feed is Google Shopping compliant. Feed Rules is a new self-service tool...

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AdWords Introduces Bumper Ads

AdWords Introduces Bumper Ads

AdWords Is Rolling Out Bumper Ads Bumper Ads The data is in. People love video. They want to consume their content without having to do much. YouTube is the second largest search engine after Google. Watching how-to’s have replaced reading and research. Last year mobile overtook desktop in internet usage. With mobile devices taking over and people’s patience diminishing, short and concise videos are the...

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Web and SEM Partners With 1 Pitch Warrior

Web and SEM Partners With 1 Pitch Warrior

After building a great relationship between Danny Hale of Web and SEM and Justin Dehmer of 1 Pitch Warrior, the 2 companies have decided to create a partnership to promote the 1PW baseball training program and other Justin Dehmer books / products (including  best-seller “1PW” book). The great relationship was formed when Web and Sem was commissioned to build coach Dehmer’s website. The website build...

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Online Advertising – AdWords 101 Ch. 1

Online Advertising – AdWords 101 Ch. 1

AdWords 101 Ch.1 Topics of Discussion AdWords vs. Conventional Advertising Ad Structure Ad Extensions Ad Creation Best Practices VS AdWords vs. Conventional Advertising   In the conventional advertising of the past, you would try to blanket your company’s message in an effort to catch a potential customer’s eye. An advertiser would blast out their message through TV, radio, newspapers, magazines, billboards, etc. hoping that the right...

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91% of Smartphone Users Search the Web to Complete a Task

91% of Smartphone Users Search the Web to Complete a Task

91% of Smartphone Users Search the Web to Complete a Task When people search the web for how to accomplish a task, they turn to the nearest search engine, which many times happens to be in their pocket. And the largest search engine for “how to’s” is YouTube. As a matter of fact, “how to” searches on YouTube have grown 70% year over year. Millennials...

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AdWord Rolls Out iOS App

AdWord Rolls Out iOS App

AdWord Rolls Out iOS App Now you can perform most AdWords functions using your iPhone from just about anywhere with the iOS application. Check out the AdWords Blog to find out more.


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